meta tags FAQ

Question 1

What is a meta tag and how does it work?

Accepted Answer

Meta tags are snippets of text that describe a page's content, HTML code inside each web page that tells very important things about that page, what the title is, what the description is and what the keywords are that are relevant to that page.

The meta tags don't appear on the page itself, but only in the page's code.

Question 2

What is JSON LD code?

Accepted Answer

JSON LD is an implementation format for structuring data analogous to Microdata and RDFa.

Typically, in terms of SEO, JSON-LD is implemented leveraging the Schema.org vocabulary, a joint effort by Google, Bing, Yahoo!, and Yandex in 2011 to create a unified structured data vocabulary for the web.

Google Search uses structured data to understand the content of a page and also enable special search result features and enhancements.

Question 3

What is a meta tag title?

Accepted Answer

Title tags tell search engines and users what your site is about.

They describe the content on each page of your website and explain how it relates to a user’s search query.

Question 4

How do I view meta tags in Chrome?

Accepted Answer

With META SEO Inspector all the meta tags in the page can be easily explored.

Wrong or missing values are highlighted, usually with a notice on how to fix them.

Question 5

Is Meta Keywords still useful?

Accepted Answer

No, Google and other search engines no longer consider the keywords meta tag, but they are smart enough to figure out what keywords and phrases have been used in the pages content, title and meta description.

Question 6

How do I add META tags to my website?

Accepted Answer

Almost any kind of CMS (Content Managment System) gives the option to add meta data.

Worpress, one of the most popular CMS has many SEO-oriented plugin that let site owner to full take advantge of meta tags.

In case of no CMS, meta tags have to be inserted manually in each page, usually inside the section, and the META SEO Inspector extension can help suggesting the missing meta tags.

Question 7

How do I write a meta description for SEO?

Accepted Answer

Write legible, readable copy that is useful to users, but do make sure to use your most important keywords for the webpage.

The meta description is like the advert for your web-page, but don't forget that a meta description should be no longer than 135 - 160 characters, and neve duplicate meta descriptions reusing it in many pages.

Question 8

How do I write a meta tag for SEO?

Accepted Answer

Use the keyword but don't overuse it.
Place the keyword near the front of the title.
Focus on readers, not just search engines.
Show benefits and value.
Include your brand name when relevant.
Write 50 to 60 characters.
Write unique page titles for each page.